Hi, we are Metalshop

Ever since we were taught to walk properly, we've been going to events, concerts and festivals in search of musics. We've been selling bands merchandise for over 20 years.. We're from the Czech Republic, but we've dressed hundreds of thousands of metalheads, rockers, punks and others all over the world. Hard music has become even your lifestyle.

Every day we select the most interesting pieces for our shelves and especially your wardrobes. We strive not only to sell, but also to define the boundaries of metal trends.

How Metalshop was founded

„It was the 90s and I was working in the state administration, specifically in the Criminal Police. As it happens - after more than 12 years of working among the perversions, my brain started to turn ''green". Even one day my wife Iwca told me - Change jobs. - Try to think of something, but end it there.

I began to consider intensely what to do next. I had an offer to set up a branch of a Polish producer of very high quality yoghurt – but again - I don't eat yoghurt. :) 

Then I started to evaluate what I enjoy, what I understand and where the hole in the market is. after a lot of thinking I came up with: 

1. I have a great insight into rock and metal.
2. I have no place to buy a t-shirt of my favorite band.
3. I can't find any good alternative fashion anywhere, at most ADIDAS sweatpants in a sports store, or HIS jeans shop.

And so the idea of opening an alternative fashion store was born. I shared the idea with IWca and the result was "let's do it!" :) It sounds simple, but at that time, when there was hardly any internet in our country, I had no idea what email was, I wrote letters to potential suppliers on a typewriter, it was really a detective work to find some solid result. But in spite of that we managed to do it and on October 6, 1998 my wife and I inaugurated the first 70 m2 of sales space in underground fallout shelter  in Třinec and we named the store CRŸT SHOP

The beginnings, specifically the first years were very different, it was going well - it was not going well, until one nice spring day young Adam Kurzok (the current owner of a very successful company EXPANDO dealing with e-commerce) came to CRŸT and said that he really liked our shop, that he was preparing a website building company in addition to his law studies, and that he would like to add us to his portfolio, and offered to produce an internet presentation page, which he would do for a nominal fee, with the understanding that he would use it as a reference for other potential customers. Of course we high-fived and after about six months he came up with a finished product that we were really excited about! The year was 2000 – our website was with music - at that time the song System Of a Down was playing as a background track - you couldn't turn it off. :) 

After some time Adam came to the shop again - just when we were unpacking a huge batch of metal merchandise - as we were sorting it, it was lying everywhere.

and he said, "Great stuff, but nobody knows about it."
I said, "How do they not know - we get customers from Slovakia, Poland, Ostrava."
Adam said, "But in Prague, Brno, Budějovice they don't know about it - it takes an e-shop."

Of course, we high-fived again and after about 2 years of e-shop production (there were no ready-made e-shops then) we
7. 2. 2004 we officially launched the first version of the e-shop METALSHOP.CZ. My wife and I and two salesmen watched with great curiosity what would happen and after about an hour of operation the first order dropped in the admin of the e-shop – I still know exactly - Nirvana Nevermind 1. :) Poppin' champagne, general joy, just awesome!

And so it began - exactly 20 years ago! I probably don't need to describe the worries that came with it - who was going to pack it all, take it to the post office, we couldn't keep up with replenishing the goods, we suddenly discovered the terms "customer support", "complaints department", we found out that we had a small warehouse and not enough people. All this was kicking us, so after another year we opened another eshop - what else - METALSHOP.SK. And that was the beginning of our international e-commerce..

Today, after 20 years, we have more than 20 languages on METALSHOP, we ship all over the world, we have customer support in all European countries and millions of satisfied customers.

From a small underground shop in Třinec, a group of metal enthusiasts have conquered the world, dictating metal fashion, dressing millions of metal fans, designing stage outfits for many world-famous metal bands, providing costumes for film productions - a dream that was almost not even a dream at first has come true - it was all about doing what we enjoy and doing it with taste and well." :)

Roman Wytrzens, CEO of Metalshop

Faces of Metalshop

Korej

Marketing manager

Jurek

Marketing manager

Name:
Jurek Goryl

Favorite Genre:
Heavy Metal

Soon

PoSITION: 

Name:

Favorite Genre:

Top 10 songs:

Showroom in Bystřici | Our Empire | Metalshop Team | History